Join Cheerios and the Bee Friendly Trust on a mission to save the bees.
Small things make a big difference. It’s the wholesome little O’s in your Cheerios cereal bowl putting a smile on your face in the morning. And without the little busy bees doing their job pollinating flowers, some of our favourite vegetables and fruits could disappear completely. It is estimated that two-thirds of the world’s crops rely on pollinators such as bees1. That’s how important these little guys are. But their numbers are dwindling.