Make a Buzz, Help Save the Bees with Cheerios®!

Join Cheerios and the Bee Friendly Trust on a mission to save the bees.

Small things make a big difference. It’s the wholesome little O’s in your Cheerios cereal bowl putting a smile on your face in the morning. And without the little busy bees doing their job pollinating flowers, some of our favourite vegetables and fruits could disappear completely. It is estimated that two-thirds of the world’s crops rely on pollinators such as bees¹. That’s how important these little guys are. But their numbers are dwindling.

To help bees stay healthy, make colonies, pollinate and keep the buzz going, every helping hand matters. That’s why we’ve partnered with the Bee Friendly Trust, an amazing charity that works hard to keep bees happy and thriving.

The Bee Friendly Trust

What started in 2016 with two urban beekeepers and their passion for nature is now an amazing charity where dedicated beekeepers, nationwide gardeners, talented bug-hotel builders and enthusiastic volunteers have joined forces. Their inspiring projects to save the bees include creating floral planters at railway stations around the UK to provide forage plus habitats for bees and pollinators, as well as brightening rail users commutes and journeys.

Ways you can help save the bees with Cheerios and the Bee Friendly Trust

You can do your part and help support local bees thrive. The mission is simple. Get the free Cheerios seeds, find a good place for them to grow, plant them and wait for the bees to come. If you’ve got a place in your town that needs a bee-friendly makeover, get in touch with the Bee Friendly Trust specialists. Or why not support the great work they do by donating here.

“It is very exciting to have Cheerios join us in our mission is to create habitats for honey bees and all pollinators to thrive. Honey bees do so much to help us. With every little packet of Cheerios seeds we can help them in return.” - Dr. Luke Dixon, Director at The Bee Friendly Trust.

Want to do more, but not sure where to start? Why not help save the bees with fun hands-on activities including planting a bee garden, growing sunflowers or building a bee hotel? Or get creative with these bee crafts ideas kids and parents can make together.

Don’t forget to join our mission to support local bees with our free Cheerios seeds, ready to be planted and start feeding bees as soon as they bloom.