It’s the small things that matter
Small things make a big difference. It’s the wholesome little O’s in your Cheerios cereal bowl putting a smile on your face in the morning. And without the little busy bees doing their job pollinating flowers, some of our favourite vegetables and fruits could disappear completely. It is estimated that two thirds of the world’s crops rely on pollinators such as bees1. That’s how important these little guys are. But their numbers are dwindling.
Help save the bees: what’s all the buzz about?
Millions of bees are at risk, with one third of wild bee and hoverfly species already in decline in Britain2,3 . Many bees can’t have a happy, healthy life due to disease and pesticides. But there’s something else that keeps the buzz away: there is not enough bee food out there, not enough bee-friendly flowers to keep these amazing insects well-fed and productive. The good news is that every one of us, kids included, can join in and help save the bees.
Join Cheerios and the Bee Friendly Trust and help save local bees
To help bees stay healthy, make colonies, pollinate and keep the buzz going, every helping hand matters. That’s why we’ve partnered with the Bee Friendly Trust, an amazing charity that works hard to keep bees happy and thriving.
The Bee Friendly Trust
What started in 2016 with two urban beekeepers and their passion for nature is now an amazing charity where dedicated beekeepers, nationwide gardeners, talented bug-hotel builders and enthusiastic volunteers have joined forces. Their inspiring projects to save the bees include creating floral planters at railway stations around the UK to provide forage plus habitats for bees and pollinators, as well as brightening rail users commutes and journeys.
Peterborough Rail Station
The floral planter at Peterborough Rail Station is one of the charity’s largest planters. Made in a cross formation, it features a bug hotel sculpture in the centre, designed by a local schoolgirl and brought to life by Amalgam Modelmaking.
Falmer Rail Station, East Sussex
A double sided 17m mural decorates the pedestrian bridge at the station. One side shows bees in action pollinating and creating honey; the other gives an overview of all the different types of pollinator. Created by the talented street artist HarpoArt.
Alresford Rail Station Wildlife Garden
This garden, which won a Bees’ Needs Champions Award in 2020, was created on the site of a Portacabin and includes raised beds with pollen-rich plants, a bug hotel art sculpture made from cob plus a talking bench.
Ways you can help save the bees with Cheerios and the Bee Friendly Trust
You can do your part and help support local bees thrive. The mission is simple. Get the free Cheerios seeds, find a good place for them to grow, plant them and wait for the bees to come. If you’ve got a place in your town that needs a bee-friendly makeover, get in touch with the Bee Friendly Trust specialists. Or why not support the great work they do by donating here.
“It is very exciting to have Cheerios join us in our mission is to create habitats for honey bees and all pollinators to thrive. Honey bees do so much to help us. With every little packet of Cheerios seeds we can help them in return.” - Dr. Luke Dixon, Director at The Bee Friendly Trust.
Want to do more, but not sure where to start? Why not help save the bees with fun hands-on activities including planting a bee garden, growing sunflowers or building a bee hotel? Or get creative with these bee crafts ideas kids and parents can make together.
Don’t forget to join our mission to support local bees with our free Cheerios seeds, ready to be planted and start feeding bees as soon as they bloom.
- In Person
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.