Nestlé Breakfast Cereals webAR COOKIES NOTICE


Thank you for visiting (webAR). 

Throughout this webAR application, the terms “we”, “us”, “our”, “Nestlé” refer to CPW S.A. and any of its affiliated companies, including Nestlé S.A. and General Mills Inc. “You” refers to any person accessing and/or using this website.

This cookie notice applies to the webAR application which is operated by or on behalf of Nestlé (“Nestle Site”). 

By using a webAR application, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set our browser settings accordingly or not use the webAR application. If you disable cookies that we use, this may impact your user experience while on the webAR application.

When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices. 

1.  What are Cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. See below for details on what information is collected by cookies and how we use that information.

2.  How and why do we use Cookies? 

We use cookies to improve the use and functionality of webAR application and to gain a better understanding of how visitors use Nestlé webAR application and the tools and services offered on it. Cookies help us tailor Nestlé webAR application to your personal needs, to improve its user-friendliness, gain customer satisfaction feedback and to communicate to you elsewhere on the internet. 

3. What types of cookies may be used on Nestlé Sites?

We may use the following types of cookies on our webAR application: 

Session cookies 

Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the webAR application that created that cookie, the webAR application will treat you as a new visitor.

Persistent cookies 

Persistent cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor.

Necessary cookies

Necessary cookies are strictly necessary for the operation of a webAR application. They enable you to navigate around the site and use our features. 

Cookies that send information to us

These are the cookies that we set on a webAR application and they can only be read by that site. This is known as a “First Party” cookie.

We also place cookies on Nestlé Breakfast Cereals ads which are placed on other websites owned by third parties (e.g., Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation Nestlé Breakfast Cereals is placing a “Third Party” cookie. Nestlé Breakfast Cereals may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

Cookies that send information to other companies

These are cookies that are set on a Nestlé Site by our partner companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to this webAR application. For example, if you use a social widget (e.g. the Facebook icon) on the Website, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data. 

4.  Examples of cookies used on this webAR application



and category


Does this

cookie collect

my personal









Third party

Help us understand how

visitors interact with our

Website by providing

information about the areas

visited, time spent and any

issues encountered, such as

error messages. This helps

us improve the performance

of our websites.

No, they do not identify

you as an individual.

All data is collected and

aggregated anonymously.

Google Analytics




AR Experience Cookies



Third Party

AR experience cookies may store your preferences such as

Volume control or high game 

score, or display content

based upon what you view

on the Website in order to

personalize your visit. Our

third party partners

provide certain features 

on the Website such as

promotions, and games and

use AR experience cookies to collect

and store your information.

These cookies may

collect anonymous

and personal


To learn how to

manage privacy

and storage

settings for

Flash Cookies

please click here.

5.  Other similar technologies

Nestlé Sites also make use of other tracking technologies including IP addresses and log files, which also help us tailor webAR application to your personal needs. 

IP addresses    

An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes:(i) troubleshoot technical concerns, (ii) maintain website safety and security (iii) better understand how our webAR application are utilized, and (iv) to better tailor content to your needs depending on the country you are in. 

Log Files 

We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our webAR application, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data.  

6. Manage your cookies/preferences

You should ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them. You do not need to have cookies on to use or navigate through many parts of webAR application although you may not have access to all the features on webAR application if you do so. See the 'help' button on your browser (e.g., Internet Explorer, Firefox) for how you can do this. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences. 

7. Legal Notice Update

We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.

This notice was last updated February 2022.

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