Sugar Why add sugar to cereals?
Breakfast cereals contain sugar because it provides sweetness to grains, and contributes to the taste, texture, colour and flavour of the cereal. A 30g serving (without milk) of our Nestlé breakfast cereals in South Africa contains less than 2 teaspoons of sugar, and this is within and even lower than typical sugar content of common breakfast choices. We are continually changing our products to improve their overall nutritional profile whilst maintaining a great taste. We also understand the concerns around sugar and are actively committed to reducing the sugar in our cereals to help consumers reduce their sugar intake. Breakfast cereals are one of the main sources of certain vitamins and minerals (such as the B vitamins and Iron), that are important for health. Breakfast cereals are usually eaten with milk - a great way to increase the consumption of another recommended food group (i.e. milk), too. We will continue to reduce sugar levels where it is feasible and desirable to consumers, so long as we can keep the great taste and nutrition that families expect.
Sugar Do Nestlé Breakfast cereals contain a lot of sugar?
Our cereals do contain sugar - however, it is not the main ingredient. Cereal is made mostly from grain, which can make it a good source of fibre, vitamins and minerals. A 30g serving (without milk) of our Nestlé Breakfast Cereals in South Africa contains less than 2 teaspoons of sugar, and this is within and even lower than typical sugar content of common breakfast choices such as a serve of yogurt, fruit juices or toast with jam. And we’re continuously working on reducing that amount while keeping the taste just as great.
Palm Oil Do Nestlé breakfast cereals contain Vegetable Oil (Palm Fruit)?
Yes. Some Nestlé breakfast cereals only contain a small amount of palm oil, but contribute significantly to the daily intake of saturated fatty acids.
Serving Size What’s the recommended serving size for breakfast cereals?
The serving size we indicate on our packs is based on history of use, product density and average intake data (people actually consume around 30-45g). The recommended serving size for breakfast cereals depends on age, gender, and level of physical activity. We provide clear front-of-pack information to help people make informed decisions about what they eat for breakfast. We pioneered the adoption of the monochrome Guideline Daily Amounts (GDA) system for displaying nutritional information.
Whole Grain How much whole grain is in each cereal?
The amount of whole grain we add to our breakfast cereals depends on the type of cereal. It’s easier, technically, to add it to some of them than it is to others. And if a breakfast cereal has other ingredients like fruit, nuts or chocolate, the cereal content is lower, so there’s less scope for adding whole grain. To learn about the whole grain content of your breakfast cereal, check the label.
Sugar How do I know how much sugar is in my Nestlé breakfast cereal?
We’re committed to giving our consumers clear and accurate nutritional information in a format that best helps them make informed decisions about their diet. This makes the nutrition information easy to understand and helps people make informed choices. The information is factual, objective and clear. We believe it’s the most neutral and informative system currently available. In addition to local food labelling requirements, almost all Nestlé Breakfast Cereals carry the ‘Nestlé Nutritional Compass’, which is a clear, transparent labelling guide, giving consumers easy-to-understand and detailed nutritional information on protein, carbohydrate, fat and sugar content as well as how much is in a single serving.
Fortification Why does Nestlé fortify its breakfast cereals with iron?
It is widely accepted that iron is an important part of a balanced diet and many people around the world don’t get enough. Our cereals generally contain 15% Nutrient Reference Value (NRV) for iron. Nutrient Reference Values (NRVs) are considered to be the minimum amounts necessary to achieve and maintain optimum nutritional status. Check the label to see the iron levels in your cereal.
Whole Grain How much whole grain do I need to eat every day?
Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. Nutrition professionals such as dietitians recommend eating 3 Servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.
Serving Size Should children and adults consume the same serving size?
Because children and teenagers have different daily energy needs than adults, they need different serving sizes to help them meet their daily needs of nutrients. It’s generally recommended that breakfast should provide around 20% of daily energy intake. For a child aged 4-8 years, we recommend a serving size of between 25-30g as part of a balanced breakfast, but for an adult this would be on average 30-45g.
Whole Grain What are whole grains?
“Whole Grain" means that all parts of the grain are present: the bran, the germ and the endosperm. These three components of a grain contain important nutrients such as fibre, vitamins, minerals and phytonutrients.
Sugar Do Nestlé breakfast cereals around the world all contain the same amount of sugar? If not, why not?
No. As tastes vary from region to region, the amount of sugar we add to our cereals depends on where they’re being sold.
Whole Grain What is the Germ?
The germ is the embryo from which a new plant develops. It is present in refined flour; white flour does not contain the germ.
Fat Are breakfast cereals full of fat?
No. Breakfast cereals are a low-fat breakfast option. Most Nestlé breakfast cereals popular with children contain on average 4-7% fat; that’s less than 2g of fat per 30g serving.
Fortification Do breakfast cereals really make a significant contribution to vitamin and mineral intake?
Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B vitamins and Iron. Eating whole grain breakfast cereal with milk is a great way to start the day and contributes to a balanced diet.
Salt Why is salt added to cereals?
We add it to our cereals for flavour and texture - and because it’s a preservative. It’s important for quality, also ensuring the natural grain flavour isn't raw or bland. Each breakfast cereal has an individual recipe developed through extensive consumer testing, so we can give you a product you’ll love with great flavour and a long shelf life.
Sugar Do Nestlé breakfast cereals contain artificial sweeteners?
No. Artificial sweeteners don’t work in the same way as sugars, so they are not typically used in breakfast cereals. One way we replace the sugars taken out of our cereals is by increasing the amount of whole grains, like wheat and rice.
Sugar Does sugar in cereals make them an unhealthy choice?
No. The amount of sugar in breakfast cereals is not more (and often less) than other common breakfast choices like fruit and yoghurt, fruit juice, or toast with jam.
Fat Are breakfast cereals high in cholesterol?
No, breakfast cereals do not contribute to cholesterol intake.
Salt Do all Nestlé breakfast cereals contain salt?
No. We have a wide variety of breakfast cereals. Some have added salt, some don’t. We display the amount on the pack’s nutritional information table, so you know what you’re buying. In some countries we give the Guideline Daily Amount (GDA) for salt on the cereal pack, so you can see how much of your GDA you’re getting in each serving.
Fibre Do Nestlé Breakfast Cereal products contain soluble or insoluble fibre?
It depends on the grain we’ve used. Different grains contain different proportions of soluble and insoluble fibre. For example, wheat is high in insoluble fibre, and barley and oats are high in soluble fibre (which is why the soft porridge becomes sticky when you cook it).
Palm Oil What role does palm oil play in Nestlé breakfast cereals?
In Nestlé Breakfast Cereals as, among other things, it helps us to achieve the crunchy texture we all enjoy when we eat breakfast cereals.
Fortification Why are Nestlé breakfast cereals fortified with vitamins and minerals?
To get your day off to a great start, your breakfast should include a good serving of vitamins and minerals, because they’re essential for a balanced diet. That’s why we fortify our breakfast cereals.
Portion Size Why do some breakfast cereals have different serving sizes labelled on pack?
The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrient density, it’s also important for the size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30g serving could look tiny and unrealistic in a bowl – that's why we use 45g as a reference.
Fortification Does Nestlé apply the same standards globally?
Yes, we apply the same standards all over the world to make sure all our cereals are of the same quality. We also make sure we meet the individual needs of different regions. For example, we add iron in South Africa because most South Africans are deficient in iron.
Whole Grain What is the bran?
The brain is the outer layer of the grain. It is rich in fibre. Whole-grain flour contains the bran, but refined flour does not.
Gluten What is non-coeliac gluten sensitivity?
Non-coeliac gluten sensitivity describes people who are unable to tolerate gluten.
Fortification Do Nestlé breakfast cereals contain added vitamins and minerals?
Yes, we ‘fortify’ our cereals by adding vitamins and minerals to most of them, although the amount varies across regions and depends on whether fortification is allowed. Whenever a vitamin or mineral is added to one of our cereals, we make sure it provides at least 15% of your recommended daily needs (i.e. NRV) for that nutrient.
Whole Grain Can processed foods be made with whole grain?
Yes. If a food product has the word “whole” listed on its ingredient label – whole wheat pasta or wholemeal bread for example, then you know it’s been made with whole grain flour, even if the other ingredients are processed. By the way, even whole grains need to be processed: removing the inedible outer husk makes them safe to eat. But they’re less processed than refined grains, which require additional steps to remove the bran and germ.
Fortification What vitamins and minerals does Nestlé fortify its breakfast cereals with?
Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin (B3), pantothenic acid (B5), folic acid (B9), and, in some recipes, vitamin D), and 2 minerals (calcium and iron).
Fat Do breakfast cereals contain too much saturated fat?
No. Breakfast cereals aren’t a major source of saturated fats and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.
Complete Breakfast What should be in a complete breakfast?
A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: 1 grain-based starchy food, 1 dairy food, 1 portion of fresh fruit, 1 glass of water optionally, for an additional source of protein. Nestlé breakfast cereals are a part of a balanced breakfast choice as they are:
- A source of fibre and whole grain
- Low in fat (most have low levels of all types of fat, including saturates)
- Fortified with vitamins and minerals such as B vitamins, calcium and iron
- A lower calorie, fat and sugar choice than many other breakfast food options.
Whole Grain Which Nestlé cereals are made with whole grain?
All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amounts. By the end of 2020, we committed to making whole grain the main ingredient in all Nestlé cereals popular with children.
Whole Grain How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain check mark on top of the box.
Salt Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we are committed to continuously improve the nutritional profile of our cereals. . Achieving consistency in all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children's products.
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