Getting enough fibre in your diet is important to support a happy gut†. It’s recommended that adults in the UK and Ireland have around 30g of fibre per day‡, but most of us don’t get enough§. Look out for the green banner on our packs to choose cereals that help you hit your daily fibre goals. Topping your cereal with fruit, nuts and seeds also helps increase fibre intake.
*T&Cs/exclusions apply. UK, CI, IoM & ROI, 18+. Ends 23:59 on 05.03.26. See full T&Cs.
†Wheat bran fibre contributes to an acceleration of intestinal transit time. The effect is obtained with a daily intake of at least 10g of wheat bran fibre.
‡SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults is 30g per day. Food Safety Authority of Ireland (FSAI) Scientific recommendations for healthy eating guidelines in Ireland. (2011) Irish fibre recommendation for adults is ≥25g fibre per day.
§National Diet and Nutrition Survey (NDNS) results on the diet, nutrient intake and nutritional status of adults and children in the UK for 2019 to 2023. Irish Universities Nutrition Alliance (IUNA) (2024) National Adult Nutrition Survey II: Summary Report.
