Whole Grain
Looking for whole grain? ...
At Nestlé Breakfast Cereals we understand that whole grain is recommended
as an important part of a varied, balanced diet. So wherever you see the bold,
bright green banner with the whole grain tick on our packs, you can be sure
the cereal contains at least 8 grams of whole grain in each serving.
Guaranteed.
JUST LOOK FOR THE GREEN BANNER.
The bold, bright green banner with the whole grain tick on our cereal packs shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning. Wherever you see the green banner, you can be sure the cereal contains at least 8 grams of whole grain in each serving. Guaranteed. That’s pretty helpful when you’re rushing round the supermarket and there’s no time to think, let alone read the small print.
Shreddies is a source of iron which contributes to normal energy-yielding metabolism as part of a healthy diet and lifestyle.
Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.
IMPORTANCE OF
WHOLE GRAIN
Here is why its important to eat whole grain in our day-to-day diet.
Containing protein, fibre, B vitamins, antioxidants, and minerals, you can find at least 8g of whole grain per serving from any of our cereals with the Nestlé Green Banner!
What are whole grains?
Every grain grows wholegrain, but a grain is only whole grain if it has all three natural parts intact - this includes the bran, the starchy centre and the core, all full of nutrients!
Did you know many wordings look like wholegrain but aren't? Use our cheat sheet to spot real wholegrain!
Like you care for them, at Nestlé Cereals we care for our grains.
That's why we’ve made whole grain the number 1 ingredient in all of our cereals with the green banner.
Nestlé Whole Grain cereals. Great starts with whole grain.
Shreddies is a source of iron which contributes to normal energy-yielding metabolism as part of a healthy diet and lifestyle.
Shredded Wheat is a whole grain cereal low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.
At Cereal Partners UK, this year we were proud to support #BNFHEW20, the British Nutritional Foundation’s (BNF) annual Healthy Eating Week. 5,094 schools and nurseries, and 1,444 workplaces (or workplace teams), colleges and universities across the UK took part in BNF Healthy Eating Week 2020 achieving the aim to increase knowledge of healthy eating, wellbeing and encourage healthier lifestyles in the UK.
Even though the BNF week is over for this year we still encourage you to ‘Eat More Whole Grains’ by having one whole grain option with each meal. Wholegrains are a great way to boost intake of #fibre, vitamins and minerals, which is something we’re passionate about encouraging at CPUK. We have made whole grain a priority, increasing its levels in our breakfast cereals by 315 million more (16g) servings between 2003 and 2019.
WHAT'S SO GOOD ABOUT WHOLE GRAIN
Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s often recommended we eat three to five servings a day[1]. But research shows we’re not getting enough[2]. Fortunately, breakfast is a good way to get some whole grain first thing. So we’re always working behind the scenes to make sure our whole grain cereals give you and your family a daily dose of the good stuff.
SHREDDED WHEAT is already made with 100% whole grain, and by the end of 2015, Nestlé Cereals popular with children will have more whole grain than any other ingredient. So when you see the green banner on a pack, you’ll be 100% sure the cereal contains whole grain!
FOOTNOTES
- Whole Grains Council: http://wholegrainscouncil.org/whole-grains-101/how-much-enough/whole-grain-guidelines-worldwide
- Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.
Also Interesting
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For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.