Whole Grain
Looking for whole grain? ...
At Nestlé Breakfast Cereals we understand that whole grain is recommended as an important part of a varied, balanced diet. So wherever you see the bold, bright green banner with the whole grain tick on our packs, you can be sure the cereal contains at least 8 grams of whole grain in each serving. Guaranteed.
Just look for the green banner.
The bold, bright green banner with the whole grain tick on our cereal packs shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning. Wherever you see the green banner, you can be sure the cereal contains at least 8 grams of whole grain in each serving. Guaranteed. That’s pretty helpful when you’re rushing round the supermarket and there’s no time to think, let alone read the small print.
Shreddies is a source of iron which contributes to normal energy-yielding metabolism as part of a healthy diet and lifestyle.
Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.
Importance of Whole Grain
Here is why its important to eat whole grain in our day-to-day diet.
Containing protein, fibre, B vitamins, antioxidants, and minerals, you can find at least 8g of whole grain per serving from any of our cereals with the Nestlé Green Banner!
What are whole grains?
Every grain grows wholegrain, but a grain is only whole grain if it has all three natural parts intact - this includes the bran, the starchy centre and the core, all full of nutrients!
Did you know many wordings look like wholegrain but aren't? Use our cheat sheet to spot real wholegrain!
Like you care for them, at Nestlé Cereals we care for our grains.
That's why we’ve made whole grain the number 1 ingredient in all of our cereals with the green banner.
Nestlé Whole Grain cereals. Great starts with whole grain.
Shreddies is a source of iron which contributes to normal energy-yielding metabolism as part of a healthy diet and lifestyle.
Shredded Wheat is a whole grain cereal low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.
At Cereal Partners UK, this year we were proud to support #BNFHEW20, the British Nutritional Foundation’s (BNF) annual Healthy Eating Week. 5,094 schools and nurseries, and 1,444 workplaces (or workplace teams), colleges and universities across the UK took part in BNF Healthy Eating Week 2020 achieving the aim to increase knowledge of healthy eating, wellbeing and encourage healthier lifestyles in the UK.
Even though the BNF week is over for this year we still encourage you to ‘Eat More Whole Grains’ by having one whole grain option with each meal. Wholegrains are a great way to boost intake of #fibre, vitamins and minerals, which is something we’re passionate about encouraging at CPUK. We have made whole grain a priority, increasing its levels in our breakfast cereals by 315 million more (16g) servings between 2003 and 2019.
What’s so good about whole grain?
Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s often recommended we eat three to five servings a day[1]. But research shows we’re not getting enough[2]. Fortunately, breakfast is a good way to get some whole grain first thing. So we’re always working behind the scenes to make sure our whole grain cereals give you and your family a daily dose of the good stuff.
SHREDDED WHEAT is already made with 100% whole grain, and by the end of 2015, Nestlé Cereals popular with children will have more whole grain than any other ingredient. So when you see the green banner on a pack, you’ll be 100% sure the cereal contains whole grain!
Footnotes
- Whole Grains Council: http://wholegrainscouncil.org/whole-grains-101/how-much-enough/whole-grain-guidelines-worldwide
- Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.
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Footnotes
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We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
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Why does Nestlé label vegetable oil?
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