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    Whole Grain

    Looking for whole grain?

    At Nestlé Breakfast Cereals we understand that whole grain is recommended
    as an important part of a varied, balanced diet. So wherever you see the bold,
    bright green banner with the whole grain tick on our packs, you can be sure
    the cereal contains at least 8 grams of whole grain in each serving.
    Guaranteed.

    JUST LOOK FOR THE GREEN BANNER

    The bold, bright green banner with the whole grain tick on our cereal packs shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning. Wherever you see the green banner, you can be sure the cereal contains at least 8 grams of whole grain in each serving. Guaranteed. That’s pretty helpful when you’re rushing round the supermarket and there’s no time to think, let alone read the small print.

     

    Shreddies is a source of iron which contributes to normal energy-yielding metabolism as part of a healthy diet and lifestyle.

    Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.

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    IMPORTANCE OF WHOLE GRAIN

    Here is why it's important to eat whole grain in our day-to-day diet.

    Containing protein, fibre, B vitamins, antioxidants, and minerals, you can find at least 8g of whole grain per serving from any of our cereals with the Nestlé Green Banner!

    What are whole grains?

    Every grain grows whole grain, but a grain is only whole grain if it has all three parts intact which are all full of nutrients - this includes:

    1. The bran
    2. The starchy centre
    3. The core

    Did you know, many wordings look like whole grain, but aren't? Use our cheat sheet to spot real wholegrain.

    Why we care about whole grain

    Like you care for them, at Nestlé Cereals we care for our grains. That's why we’ve made whole grain the number 1 ingredient in all of our cereals with the green banner.

    Nestlé Whole Grain cereals. Great starts with whole grain.

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    WHAT'S SO GOOD ABOUT WHOLE GRAIN?

    Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s often recommended we eat three to five servings a day[1]. But research shows we’re not getting enough[2]. Fortunately, breakfast is a good way to get some whole grain first thing. So we’re always working behind the scenes to make sure our whole grain cereals give you and your family a daily dose of the good stuff.

    SHREDDED WHEAT is already made with 100% whole grain, and by the end of 2015, Nestlé Cereals popular with children will have more whole grain than any other ingredient. So when you see the green banner on a pack, you’ll be 100% sure the cereal contains whole grain!

     

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    HEALTHY EATING WEEK

    At Cereal Partners UK, this year we were proud to support #BNFHEW20, the British Nutrition Foundation’s (BNF) annual Healthy Eating Week. 5,094 schools and nurseries, and 1,444 workplaces (or workplace teams), colleges and universities across the UK took part in BNF Healthy Eating Week 2020 achieving the aim to increase knowledge of healthy eating, wellbeing and encourage healthier lifestyles in the UK.

    Even though the BNF week is over for this year we still encourage you to ‘Eat More Whole Grains’ by having one whole grain option with each meal. Wholegrains are a great way to boost intake of #fibre, vitamins and minerals, which is something we’re passionate about encouraging at CPUK. We have made whole grain a priority, increasing its levels in our breakfast cereals by 315 million more (16g) servings between 2003 and 2019. 

    sponsor BNF

    FOOTNOTES

    1. Whole Grains Council: http://wholegrainscouncil.org/whole-grains-101/how-much-enough/whole-grain-guidelines-worldwide
    2. Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.