We are taking action to reduce plastic and packaging in 2021.
We are taking the steps towards a more sustainable future by reducing the amount of packaging used across our core brands CHEERIOS®, SHREDDIES®, SHREDDED WHEAT® Bitesize and Honey Nut SHREDDED WHEAT®.
On average, our new packs on-shelf will save an estimated 618 tonnes of plastic and cardboard packaging every year, with the new CHEERIOS®, SHREDDIES® and SHREDDED WHEAT® Bitesize and Honey Nut SHREDDED WHEAT® packs using between 13% and 15% less than before.
In addition, the optimised packs will help us use fewer lorries to transport our products to stores.
With fewer lorries an estimated total of 115,000 road miles will be saved per year when transporting our cereals – the equivalent of 4,400 marathons - resulting in a reduction of 180 tonnes of CO2 per annum.
The move to transform our packaging portfolio is part of the business’s wider commitment to make breakfast without impacting the world around it and will contribute to our global target to achieve zero net greenhouse gas emissions by 2050.
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For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.