Partnerships with farmers like Ian Matts from Brixworth Farm in Northampton are at the heart of our Nestlé Wheat Plan.
What is the Nestlé Wheat Plan?
The Nestlé Wheat Plan is an innovative sustainable farming initiative that forms partnerships with our British wheat farmers to support the adoption of regenerative agriculture practices. The Nestle Wheat Plan works with our farmers, but also the wider community by working with the Landscape Enterprise Networks (LENs) scheme.
Already a number of our UK farmers are taking part in the Nestlé Wheat Plan, with aspirations to steadily grow this number in the coming years.
As part of the plan, farmers are supported in striving to make their farming practices more sustainable; regenerative farming methods reduce pesticide use, carbon emissions and soil erosion, while simultaneously improving organic soil matter and biodiversity.
What is sustainable farming?
Sustainable farming is achieved through practices like cover cropping which protects water quality and ensures the soil isn’t left bare and vulnerable to erosion, reduced cultivation to keep soils healthier and reduce C02 losses to the atmosphere, or planting hedgerows which creates new habitats for biodiversity, captures carbon from the atmosphere, and absorbs moisture from soil in wet weather.
In addition to reducing the environmental impact, it will also help us maintain the stable wheat supply necessary to continue producing the nation’s favourite cereals, like SHREDDED WHEAT®.
Meet one of our farmers
Ian Matts, from Brixworth Farm in Northampton, is one of the farmers who supplies the wheat for our breakfast classic Shredded Wheat.
“We are delighted to be part of the Nestlé Wheat Plan. Initiatives like the Nestlé Wheat Plan are fundamental to the successful transition to regenerative farming for both farmers and the wider industry.
We’ve been using regenerative farming methods for 6 years and have begun to see the positive effects it has made on the farm. We are pleased to be part of the Nestlé Wheat Plan and are excited to drive forward our sustainable farming practices.”