At Nestlé Cereals we passionately believe in the importance of whole grains at breakfast time and we’re very proud that all our cereals with the green banner have whole grain as their number one ingredient. Here’s what whole grains really are and what makes them so special among our ingredients.
What is whole grain?
Whole grains are an important part of a healthy balanced diet. And it’s not just hype or a fad. So, what is whole grain exactly? Well, the clue is in the name… Whole grains mean you are getting all 3 parts of the grain in the same proportions as they are naturally found - this includes the outer bran, the starchy centre and the core, all bringing a unique combination of nutrients to our cereals!
Did you know, many wordings look like whole grain, but aren't? Use our cheat sheet to spot real whole grain.
Benefits of whole grain
Here is why it's important to eat whole grain in our day-to-day diet.
Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s often recommended we eat at least three servings a day.
- Bran: The fibre-rich outer layer containing fibre
- Endosperm: The starchy bit in the middle Provides energy from carbohydrates and some proteins
- Germ: The inner part of the whole grain is packed with nutrients
But research shows we’re not getting enough. Fortunately, breakfast is a good way to get some whole grain first thing. So, we’re always working behind the scenes to make sure our whole grain cereals give you and your family a daily dose of the good stuff. You can find at least 8g of whole grain per serving from any of our cereals with the Nestlé Green Banner!
Whole grain foods
Grains are everywhere! Drive out into the countryside in summertime, and you’ll see fields of wheat, oats, barley and corn (for rice, which is grown in waterlogged paddy fields, you might have to travel a bit further…)
If your child is curious about how grain is grown, why not have them try for themselves? Follow our guide of how grain is grown and they’ll be little farmers in no time!
But when you’re back in town, staring at the supermarket shelves, how can you tell the whole from the not-so-whole? You may be surprised that some of the foods you’d imagine to be whole grain, actually aren’t.
Whole grain foods list
- Bulgur wheat
- Whole corn
- Cracked wheat
- Whole oats
- Durum wheat
- Rolled oats
- Whole barley
- Oat flakes
- Hulled barley
- Brown rice
- Naked barley
- Wild rice
These are not whole grains
- Corn meal
- Corn grits
- Pearled barley
- White rice
What about refined grains?
When grains are refined to make ‘white’ products, like white bread, and white rice and pasta, the outer parts of the grain are thrown away and only the middle section is used. It’s fine to eat refined foods, they just don't contain as many nutrients as their whole grain sibling.
Whole grain cereals: Look for the green banner!
At Nestlé Breakfast Cereals we understand that whole grain is recommended as an important part of a varied, balanced diet. So, wherever you see the bold, bright green banner with the whole grain tick on our packs, you can be sure the cereal contains at least 8 grams of whole grain in each serving. Guaranteed.
That’s pretty helpful when you’re rushing round the supermarket and there’s no time to think, let alone read the small print.
- SHREDDIES® Original is a source of iron which contributes to normal energy-yielding metabolism
- Multigrain CHEERIOS® is a source of calcium which is needed for maintaining normal bones
- BiteSize SHREDDED WHEAT® is low in saturated fat. Reducing intakes of saturated fat helps maintain normal blood cholesterol levels
Why are Nestlé Cereals committed to providing more whole grain and fibre in our cereals?
Here at Nestlé Cereals, we join a global consortium of public health experts, scientists, consumer groups, manufacturers and government regulators to support International Whole Grain Day every November: raising awareness of whole grain and calling on governments to prioritise it in their national dietary guidelines.
Known as ‘the Whole Grain initiative’, the consortium unites high-profile organisations including Cereal Partners globally, CEEREAL, Grains & Legumes Nutrition Council, Healthgrain Forum and the Oldways Whole Grains Council in the shared aim of increasing whole grain intake worldwide to contribute to healthier lives.
And at Nestlé Cereals, we are committed to helping you and your family lead healthier lives. Discover more about our breakfast cereal mission. In fact, every Nestlé Cereal with the green banner has whole grain as the number one ingredient which means it contains at least 8 grams of whole grain per serving, helping you to get more fibre and whole grain in your diet.
According to the World Health Organization, we should be eating more whole grain products along with more fruits, vegetables, legumes and nuts.
Based on the wealth of evidence showing that whole grain is an important part of a balanced diet, we have taken significant steps to add more whole grain in our cereals over the last 18 years.
How are Nestlé Cereals improving the nutritional profile of our cereals?
Over the last 18 years, our teams have worked hard to improve the nutritional profile of our cereals.
We've reformulated our recipes to increase the overall amount of whole grain and fibre while significantly improving the average amount of sugar and salt. All while keeping the same great taste!
Keeping our cereals delicious over time is a key priority for our teams.
Curious about the journey of our whole grain cereals?
From field to bowl, we take responsibility at each step of the way about how we select ingredients, how we produce the cereals you love, how we pack them and how they are transported to customers.
- It all starts with sourcing responsibly - ensuring consistent quality for our ingredients
- Setting up buying standards
- Supporting our farmers
- This continues all the way through to our factories by improving packaging sustainability
- Implementing quality and safety standards
- Optimising our logistic chain to reduce our impact on the planet.
We want to make sure that our cereals taste great and are sourced in the best way possible!
So whole grains are an important part of a varied, balanced diet for your whole family – and they taste great too. Go whole grain! Next, find out more about switching to whole grain.
- British Dietic Association: Wholegrains | British Dietetic Association (BDA)
- Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.