Fortification

Fortified breakfast cereals are cereals that have extra vitamins and minerals added during the cooking process. For over a hundred years, these added micronutrients have helped us maintain a balanced and healthy diet. They support our bodies in many ways—helping our brains function at their best, strengthening our bones, and keeping our natural defenses strong. Micronutrient deficiencies are a public health concern [1] in both developed and developing countries. ​Breakfast Cereals make significant contributions to micronutrient intakes. They’re a fantastic way to kickstart your morning!