Father and son sitting together and enjoying their breakfast cereal


    Wake up to a good breakfast

    ZzZZZZZzzzz. Sorry, did we wake you? We all recognise that fuzzy just-woken-up feeling. It’s because during the night your metabolism slows right down. No worries, to get it going again, you just need to refuel!

    Breakfast is a tasty way to kick start your day

    It’s widely recommended your morning meal should provide around 20% of your daily energy.[1] It should also contribute significantly to your daily nutrient intake, including carbohydrates, vitamins, minerals, protein and fibre. Studies show that children need to get up to a quarter of their daily calcium from their breakfast too[2]. So breakfast has a pretty big job to do!

    Breakfast table

    What to have on your plate in the morning?

    A balanced breakfast helps you get ready to start the day. Make sure you choose from different grains, fruit and dairy as part of a balanced diet!

    Read moreWhat to have on your plate in the morning?

    Miss breakfast - miss out!

    Breakfast can help set you up for the day ahead and if you skip it you’ll miss out on the goodness you need to get going. You might think you can get what you’ve missed later – but studies show that if you don't get the right nutrients first thing, it’s quite hard to make up for them during the day. [3]

    Wonderful worldwide breakfasts

    Breakfast is a very important meal but we all do it differently. Here's a list of ten cultural breakfasts from around the world

    Read moreWonderful worldwide breakfasts


    1. NHS Choices: http://www.nhs.uk/livewell/goodfood/pages/what-does-100-calories-look-like.aspx
    2. O'Neil CE, Byrd-Bredbenner C, Hayes D et al (2014) The role of breakfast in health: definition and criteria for a quality breakfast. J Acad Nutr Diet. Dec;114(12 Suppl):S8-S26 
    3. Cho S, Dietrich M, Brown CJ et al (2003) The effect of breakfast type on total daily energy intake and body mass index: results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. Aug;22(4):296-302. • Serra Majem L et al (2004) Nutricion infanil y juvenile. Estudio enKid. Elsevier Espana: Volume 5. • Rampersaud GC, Pereira MA, Girard BL et al (2005) Breakfast habits, nutritional status, body weight, and academic performance in children and adolescents. J Am Diet Assoc. May;105(5):743-60.