Did you know most adults in the UK and Ireland don’t hit the recommend fibre intake*, with the recommended amount for adults being 30g per day^†?

Having a high fibre breakfast can help to support a happy gut^‡.

 Look out for the green banner on our packs to choose cereals that help you hit your daily fibre goals. Topping your cereal with fruit, nuts and seeds also helps increase fibre intake.

_{*National Diet and Nutrition Survey (NDNS) results on the diet, nutrient intake and nutritional status of adults and children in the UK for 2019 to 2023.}

_{Irish Universities Nutrition Alliance (IUNA) (2024) National Adult Nutrition Survey II: Summary Report.}

^†_{SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults is 30g per day}

^‡_{Wheat bran fibre contributes to an acceleration of intestinal transit time. The effect is obtained with a daily intake of at least 10g of wheat bran fibre.}