100% Whole Grain Wheat, 100% Good Stuff
Our breakfast cereal classic is made with just one natural ingredient – crisp, delicious whole grain wheat. Sown, grown and ripened on farms around Britain.
One of these is Brixworth Farm near Long Buckby in Northampton. Ian Matts is the 4th generation of farmers to work in these fields. “Knowing that our hard work on the farm goes into producing food for one of our great British Breakfast brands, Shredded Wheat, is a fantastic feeling”.
Ian uses responsible farming methods which care for the soil and help produce healthy wheat crops.
"We work all year round making sure the wheat fields are in a good condition. Once planted in autumn we have to keep a careful eye on the wheat to be sure it makes it through the winter and is of good quality. It’s a real joy to see our hard work paying off in the summer months when we’re harvesting the wheat and it never fails to remind me of how much I love my job."
But don’t just take our word for this provenance: SHREDDED WHEAT is endorsed by Red Tractor, the largest food standard scheme in the UK. Its world-leading standards ensure that the wheat we use has been responsibly produced and is traceable from farm to pack.
The Red Tractor logo you can find on our Shredded Wheat packs means that comprehensive records of our wheat have to be kept. This includes making sure that our farmers use responsible farming methods to care for their land and the environment. They are regularly inspected by Red Tractor to ensure this is happening. Having the Red Tractor logo on our Shredded Wheat pack tells you that our wheat has been farmed in the UK.
Turning British-grown wheat into our delicious 100% whole grain wheat SHREDDED WHEAT biscuits is surprisingly simple and our team at our Nestlé Cereal bakery in Staverton, Wiltshire, put their heart and soul into making Shredded Wheat every day for people across the UK & Ireland.
It all starts with cooking the wheat: we add no extra ingredients and are using a recipe unchanged since 1898. The wheat is then shredded & brought into the iconic biscuit shape before being baked-off which gives the biscuits their golden colour.
Did you know that each year, the equivalent of 4 big biscuits and 32 bitesize biscuits are produced for every single person in the UK? Or that more than 1.3 million biscuits are made every day at the bakery – enough to fill Wembley Stadium fifteen times over?
Each scrumptious Shredded Wheat bowl is low in saturated fat and sugar, contains no artificial colours or flavours and is high in fibre. And they are suitable for Vegans & Vegetarians.
Why not try making Shredded Wheat biscuits even more delicious by adding your favourite fruits, nuts and seeds? We love our Shredded Wheat with seasonal fresh fruits like strawberries, raspberries or blueberries and dash of almond milk. For more breakfast inspirations, simply head to our recipe section to find out how to make yummy Shredded Wheat smoothies and filling breakfast bars.
SHREDDED WHEAT gets the Change4Life ‘Good Choice’ thumbs up!
SHREDDED WHEAT is supporting Change4Life to motivate and support parents to make a change by reducing their children’s sugar intake by swapping for healthier options in cereals. Make a swap when you next shop! Add your child’s favourite fruit like bananas to their breakfast cereal to help them get one of their 5 a Day.
A healthy breakfast you can trust.
Life’s better Shredded
Reducing consumption of saturated fat helps maintain normal blood cholesterol levels, as part of a healthy diet and lifestyle.
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.